Sitapura: Jaipur’s Global Jewellery Powerhouse

Nestled in the heart of Jaipur’s industrial landscape, Sitapura Industrial Area has emerged as a pivotal hub for jewellery manufacturing and export. Home to over 1,500 acres of developed land, this zone hosts a plethora of manufacturers specializing in silver, gold, platinum, and gemstone-studded jewellery. The region’s strategic location, coupled with skilled artisans and state-of-the-art facilities, positions Sitapura as a significant player in the global jewellery market.

Leading Manufacturers with Global Reach

Several manufacturers in Sitapura have established themselves as global exporters, delivering high-quality jewellery to markets worldwide:

• Valentine Silver International: With a legacy dating back to the 1920s, Valentine Silver specializes in 925 sterling silver, gold, and fashion jewellery, including diamond and gemstone pieces. Their commitment to quality and innovation has earned them a trusted name in the international jewellery market. valentinesilver.com

• Arihant Jewelry Co. Ltd.: Blending traditional craftsmanship with modern technology, Arihant Jewelry manufactures and exports platinum, gold, silver, and brass jewellery. Their in-house production facility ensures precision and quality, catering to clients across over 30 countries.

• DWS Jewellery Pvt. Ltd.: Known for its sustainable mass-manufacturing, DWS Jewelry offers a wide range of precious and semi-precious jewellery. With over 500 clients globally, they provide comprehensive manufacturing solutions, including OEM and ODM services.

• Puramente International: As a leading jewellery manufacturer and wholesaler, Puramente extends its reach beyond Sitapura, exporting exceptional creations to discerning clients worldwide. Their commitment to quality and innovation has established them as a trusted name in the international jewellery market.

Strategic Export Initiatives

The Indian government has been proactive in enhancing the global competitiveness of its jewellery sector. The India-UK Comprehensive Economic & Trade Agreement (CETA), signed in May 2025, aims to eliminate tariffs on 99% of Indian exports to the UK, significantly boosting bilateral trade. This agreement is expected to double India’s gem and jewellery exports to the UK to $2.5 billion within three years, creating over 1.4 lakh new jobs. The Times of India

Additionally, Maharashtra has approved a dedicated policy with an allocation of ₹13,800 crore for the gems and jewellery sector from 2025 to 2050. The policy aims to double the sector’s exports to $30 billion within five years and attract ₹1 lakh crore in investments. This initiative underscores the government’s commitment to positioning India as a global hub for the jewellery industry. The Times of India

Challenges and Opportunities

While the global demand for Indian jewellery continues to rise, manufacturers face challenges such as fluctuating raw material prices and international trade barriers. For instance, recent U.S. tariffs exceeding 50% on exports from Special Economic Zones (SEZs) have impacted over 200 jewellery manufacturers in Jaipur. Unlike other manufacturers who balance exports with domestic sales, SEZ-based units cannot sell within India, making them highly vulnerable. This situation has led to stagnation in new orders, particularly ahead of the peak Christmas season. The Times of India

However, these challenges also present opportunities for innovation and diversification. Manufacturers are increasingly adopting sustainable practices, leveraging technology for design and production, and exploring new markets to mitigate risks and ensure steady growth.

Final Thoughts

Sitapura’s jewellery manufacturers exemplify India’s craftsmanship and innovation on the global stage. With a rich heritage, commitment to quality, and strategic initiatives to enhance global competitiveness, they continue to shine brightly in the international jewellery market.